The @styledby.fabi Project

Let's rewind to the year 2020 – remember when the pandemic shook things up? Well, if you don't, make sure to get checked asap, but chances are, you do. There's also a big chance that, like me, this year felt like a nudge to finally take your dreams more seriously. To close the knowing-doing gap, as Robert and Jeffrey would put it.

Back then, this meant sharing my love for fashion by diving in the sub-culture of online clothing curation. I realized that, any little step I could take to appease that side of me would be a win, and that's exactly how @styledby.fabi came to life.

Now, let me show you how it's evolved into what you see today!

12th September, 2020 - @Styledby.fabi Launches.

After virtually curating fashion pieces anonymously for 7 years, I opened an instagram account to share my sets and connect with fellow content creators.

21st September, 2020 - First Logo Creation.

Like with anything online, unless it's branded it doesn't belong to you. Tthis is even truer when creating content. With the track a new page naturally gains, I created a small logo consisting of an uneven circular shape that I could easily add to my sets, and in a range of different opaque and pastel colours to match those of the outfits.

19th January, 2021 - 100 followers in 1 week milestone.

After posting the first series of outfits, through consistent content rollout and alternation of hashtags to my outfits, I was able to gain 100 followers within 7 days, the highest number of followers gained within 1 week to that date.

5th February, 2021 - First +1k likes.

This milestone came about 4 months into the creation of my account. I would later experience how ephemeral the numbers were but I know that above all, the significance of this number to me, comes from the fact 1,000+ people saw themselves reflected in my content, which was the goal I decided to chase after.

15th July, 2021 - Logo update.

Growing as a content creator means my sets' style and aesthetic keep changing alongside my own, and this is why the @styledby.fabi logo was updated to look more mature and modern. On the other hand, I also tracked seasonal trends, which played a crucial role in the style of my sets. As 2021 fashion brought more jewel-colors to the forefront, I decided to update my logo with a bolder font and primary colors that would better suit the sets.

28th July, 2021 - Season highlights.

6th January, 2022 - Fail and course-correct.

Looking at the engagement numbers for the last two months of 2021, I noticed posts with a colorful logo got 11.8% less attention compared to the ones with a minimalist logo. In contrast with early 2022, which saw the peak of maximalism in fashion, a see-through logo allowed the pieces I was curating to occupy more space in the screen of the viewer without overcrowding the sets

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The experience of creating content that can go from 14 to 1k likes and back is one that forces you to wonder, What is something I can create today and be proud of, even when no one else is? As of 2023 @styledby.fabi is and will remain a work in progress. It might take different shapes, dive into new platforms or even cease to exist in this medium. However it might end, I'm just glad I started.

Be part of the journey and take a look at my virtual styling sets here.